PERSUASIVE ESTRATEGIES

Estratégias de persuasão

    Leia os cards a seguir com a ajuda do (a) professor (a):

Agora, vamos analisar uma propaganda e indicar as estratégias de persuasão utilizadas.

  1. Read the advertising below. What strategies does the author use to try to persuade you? Read through each strategy and decide whether the author used that strategy by writing YES or NO in the second column. If you write yes, then explain how the author used that strategy.

Linking Words (words of transition, transitional words ou connectors)

São palavras da língua inglesa que possuem a função de estabelecer ligação entre as frases. Ou seja, é papel dessas palavras dar coerência e coesão textual em uma mesma oração. No português, é o que chamamos de conjunção.

As linking words de adição são utilizadas no intuito de acrescentar informações.

Exemplos:

• He is handsome, gentle AND polite.

• BESIDES gentle, he is polite and handsome.

• IN ADDITION TO gentle, he is handsome and polite.

As linking words de sequência são utilizadas para dar continuidade a um evento. 

Exemplos: 

• We have to consider the existence of the racism, THEN the importance to human race survivors.

• I trained hard the whole month. AS A RESULT, I won the contest.

• AFTER he studying so hard, he passed the test.

Os conectivos de contraste são utilizados para estabelecer oposição entre as frases.

Exemplos: 

   • He is handsome e nice, BUT he doesn’t like animals.

   • He is nice and gentle. HOWEVER, I don’t like him.

   • ALTHOUGH I don’t have a lot of money, I want to buy a motocycle.

   • DESPITE his behavior, he is very intelligent.

 As linking words de causa e consequência são utilizadas em situações em que há causa e efeito, ação e reação. 

Exemplos:

   • You studied a lot. SO, you got a better grade.

   • I don’t have flair. THUS, I can’t sing.

   • I’ve worked too hard this last two weeks. THEREFORE, I deserve a good vacation. 

Disponível em: https://www.educamaisbrasil.com.br/enem/ingles/linking-words   Acesso em 10 de nov. de 2020.

Tourism is a growing industry in Brazil, which receives some three million foreign visitors a year. HOWEVER, Brazilians visiting abroad spend significantly more money than do foreigners visiting Brazil.

(…) Most tourists in Brazil travel to Rio de Janeiro AND other easily accessible sites that are in or around urban centres with well-established hospitality industries.

Salvador and other parts of Bahia are major tourist attractions and increasing numbers of vacationers are visiting other coastal areas of the Northeast. (…)

The larger Brazilian cities have a wide range of accommodations, BUT most luxury hotels are in Rio de Janeiro, and there are some large spas, hotels, and resorts in the Minas Gerais highlands and at Iguaçu Falls.

(…) A growing number of Brazilians travel throughout the country by automobile and aircraft during vacations.

Disponível em: https://www.britannica.com/place/Brazil/Tourism Acesso em 11 de nov. de 2020.

ATIVIDADES

1. Identifique o sentido (valor semântico) (adição, contraste, condição, oposição, dentre outros) dos conectivos nas orações a seguir:

A) HOWEVER, Brazilians visiting abroad spend significantly more money than do foreigners visiting Brazil;

B) Most tourists in Brazil travel to Rio de Janeiro AND other easily accessible sites…

C) The larger Brazilian cities have a wide range of accommodations, BUT most luxury hotels are in Rio de Janeiro…

2. All the sentences are wrong. Find the mistakes and correct them. (Todas as sentenças estão erradas. Encontre os erros e corrija-os.)

A) Foreigners visiting Brazil spend more money than Brazilian visiting abroad.

B) Vacationers don’t like to visit the coastal areas of the Northeast.

C) Brazilians don’t travel throughout the country by cars during vacations.

3. Leia o texto, a seguir, com a ajuda do (a) professor(a), e responda às perguntas:

 Identifique, no texto, o principal argumento apresentado pelo Ministro do Turismo, Gustavo Segura Sancho, a revista Canadian Travel Press.

Based on the texts above, it is your time to write a text about your city. You can share your text with your friends. (Baseado nos textos anteriores, é a sua vez de escrever um texto sobre a sua cidade. Você pode compartilhar o seu texto com seus amigos.)